About Sensodyne

About Sensodyne

Who We Are

We are both the #1 dentist recommended and the #1 best-selling brand for sensitive teeth, in many countries around the world, trusted by millions of people. Why? The answer is simply because our range of Sensodyne toothpastes are proven to relieve the pain of sensitive teeth and provide long lasting protection with twice daily brushing.

Our Vision

We're dedicated to creating a future where every life is sensitivity-free

"We're dedicated to creating a future where every life is sensitivity-free"

Our Science

As leaders in the field of tooth sensitivity, we are committed to working together with academic institutions and laboratories. These relationships allow us to develop our knowledge and understanding of tooth sensitivity and its impact on people's lives. By putting science at the heart of what we do, we'll continue to apply the latest scientific innovations and help more people relieve their tooth sensitivity pain.

Our Science

Technologies for Sensitivity Relief

Our scientists have identified and formulated a number of specific technologies for inclusion in the Sensodyne range - for example -potassium nitrate and NovaMin™ - to help relieve tooth sensitivity. These technologies work to either soothe the nerves inside sensitive teeth, or to shield and protect the exposed dentine.

Potassium Nitrate

Find out how potassium nitrate helps to soothe the nerves inside sensitive teeth.


Find out how NovaMin™ creates a reparative layer over and within exposed dentine tubules using the building blocks of teeth.